OPENING HERO
CONTENT Problem-led opening question, rather than a product catalogue.
DISPLAY Centred headline and one-sentence reassurance.
WHY Start with the visitor's language.
Website template 02 / 05 · Question-led
Guided Fit
interactive demo.
For the person who understands their problem but not the right service. Reduce confusion with a small, ungated decision flow and explainable results.
Fictional demonstration. Interactions do not submit enquiries or process payments.
Live design prototype — interact with this site as a visitor would. Use the original annotated studio for full section notes.
Open full-screen demoThe user-centred design rationale
What belongs where.
And why it earns its place.
These are content instructions for adapting the template, not actual claims about a provider. Use verified business information.
INTERACTIVE DIAGNOSIS
CONTENT A small number of mutually exclusive practical needs.
DISPLAY Accessible, visibly selectable cards and immediate feedback.
WHY Avoid asking a confused buyer to self-select jargon-heavy services.
RECOMMENDATION
CONTENT Provisional route, why it fits and what still requires human verification.
DISPLAY Inline contextual guidance, clearly marked as illustrative.
WHY Useful advice should not pretend to be an exact diagnosis.
PROCESS EXPLANATION
CONTENT Discovery, implementation, measurement and handover expectations.
DISPLAY Four concise process steps below the interaction.
WHY Makes a complex service feel understandable.
HUMAN ASSISTANCE
CONTENT Optional expert review and what happens after contact.
DISPLAY One contextual call to action, with ungated information remaining visible.
WHY Combine self-service with human verification when appropriate.
Clarity before conversion.
Real purchasing behaviour must validate the design. View the other concepts or enquire about adapting one to a real business.
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